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How has digital economy impacted business

How has digital economy impacted business

RUBEZH journal interviewed vendors and security developers about the Digital Economy impact on their business

Tamara Morozova, CEO of RecFaces, responds.

RUBEZH: What do you mean by the term Digital Economy?

The digital economy is not just an abstract term, which often appears in the media and has nothing to do with real life, as many people who do not have enough expertise in such technology think. The digital economy is something that already happening to us every day. For instance, just a few years ago the widespread use of biometric recognition was associated with futuristic fiction films and seemed so far away. Economy and social life digitalization has made biometrics part of our reality, for face recognition is being more and more implemented in retail. For instance, it works in the Metro. According to the Ministry of Internal Affairs, «smart» cameras help in the investigation of 70% of street crime. Banks also show a keen interest in this technology. Today facial recognition is used in almost all sectors of the economy, ranging from commercial organizations to large industrial enterprises and Fuel and Energy Complex.

RUBEZH: How has the demand for facial recognition solutions affected your company?

The demand has undoubtedly boosted the number of requests from potential customers, triggered the modernization of existing biometric solutions, and the creation of new ones that meet the customer's point needs. All this led to RecFaces’ vigorous development, and also gave us an impetus to return to the Russian market. Since the company's foundation, we have mainly focused on creating solutions that are in demand abroad. We have implemented several successful competitive projects in Kenya, Brazil, Peru, and other countries. Now we feel that the demand for biometric technologies has increased in Russia, and see a lot of opportunities for applying our developments, the effectiveness of which is confirmed by real live cases.
The market of recognition technologies is widening by increasing the range of proposals and deepening in terms of technology improvement. We follow these trends, but at the same time, we always rely primarily on our customers' desires and opinions. Only those companies, which constantly increase the solutions’ functionality, the number of usage scenarios, role models, remain competitive. Nowadays people tend to buy only what really works. Apart from just operating well, the customer wants to understand its development prospects for at least 5 years ahead. Then we can already talk about the economic benefit of the client.
In our work, our customers always need a product that solves their specific tasks. Such highly specialized solutions are detached from the flagship products. Hence, this is exactly what happens within our product line.

RUBEZH: How has the digital economy impacted customers?

Client companies are becoming more and more demanding, as they want to dive into the process, and thoroughly understand what they plan to implement. This requires changes in business processes and customer communication policies. We work according to the classic vendor model — exclusively through partners. But the reality is that direct dialogue with customers is almost inevitable, as it is essential to create a certain level of trust for detailed project development. Therefore, we build the same trusting relationships with our partners, so that the work cycle on the project would be as transparent as possible.
Such teamwork makes projects more successful. Both sides benefit, as the customer gets the solution to the problems and the absence of pain in the neck, the developer gets a room for creativity and data for future developments and projects.

RUBEZH: Which biometric recognition solutions will be in demand in the coming years, what will you bet on?

Everything related to security, both state and corporate, is likely to be the most demanded. In addition to all the other RecFaces software products that have already been implemented and are already working, we plan to vigorously develop our new product – the Id-Logon solution, which allows you to identify and verify a user who is in front of the office computer screen.
While we do not know how the situation with COVID-19 will develop further, whether there will be a second wave, or whether we will go back to remote work — all this does not seem to be something fantastic. Businesses must be prepared for data protection and information security, especially if employees can access corporate information from home. Id-Logon allows you to control the presence of a specific person in front of the monitor, without the possibility of changing the user.
How does it work? First, the user is identified through special web cameras/scanners installed on the computer that «capture» the person's biometric data. Then, Id-Logon compares the received data with the profile database and, if it matches, provides access to the operating system or information system. If the profile is not found, access will be denied. This prevents unauthorized access of third parties to corporate data.
To sum up, the further development of biometric technologies in the digital economy is likely to occur according to the following scenario:

  • Face recognition will not just be in demand both at the state level and at the corporate level: the degree of implementation of biometric technologies will grow at an enormous pace.
  • Customers will prefer highly specialized software that actually works and has clear development prospects rather than general multi-functional solutions.
  • Developing effective solutions requires close interaction between the developer and the customer.