Software product biometric facial identification for security purposes with using video stream
Software product for enriching the biometric capabilities of access control systems
The software product for displaying personalized media content
Software product biometric facial identification for security purposes with using video stream
Software product biometric facial identification for security purposes with using video stream
Software product, which expands the toolset of the electronic queue terminal through biometric identification
Software product that provides reliable staff monitoring hours through biometric identification
Reliable and trustworthy biometric control access to operating and information systems
Software product that provides an increased level of targeting by employing biometric identification
Software product that provides a reliable and quick check of the gym clients access right without employee’s participation
A new level of work with visitors and employees of Business centers opened with the help of biometric products
Biometrics for convenient service to citizens, including remote monitoring of the quality of personnel work
Biometric monitoring of working hours and additional security tools for industrial facilities
Modern methods of biometric analytics for safe operation of sports facilities
Convenient and secure transport solutions based on the digital identity of the passenger
Biometric solutions for a new level of security and interaction with visitors
Biometric video Analytics for targeted marketing and personnel control in distributed networks
Biometric products for proctoring and video surveillance systems in educational institutions
Keyless biometric access to rooms, targeted approach to each client and information about the time of work for employees
Necessary tool for the security and competitiveness of a modern Bank
Improving the level of security, speed of investigations and timely prevention of illegal acts in the urban public space
Customer-oriented solutions, acceleration of the work process of the registry area, control of the staff of the entire institution
RecFaces makes facial biometrics simple and applicable. We provide a wide range of ready-made biometric solutions for businesses to upgrade their security and technological efficiency.
We are ready for cooperation and sales through the partner network. To get advice on your project, please contact us by e-mail sales@recfaces.com
This is our main and invaluable resource. Experts in facial biometrics and just good people
We are always happy to answer all your questions. Contact us in any way convenient for you.

Down with customization!

Down with customization!

«How can a box product get better than a custom development»?

+1
1
+1
2
+1
0
+1
2
+1
0

When RecFaces just started to work with biometrics, it tried to consider all the requirements of customers and give access to as many modalities as possible: face by photo, 3D, fingers, and voice. However, experience has shown that satisfying all whims and fantasies does not guarantee a deal, and the more you swim in this creative stream, the more difficult it becomes to control, and most importantly, maintain and update the final created system. Based on this experience and all the pain, the company had a hypothesis that the creation of a box solution can be much more effective, and most importantly demanded, than custom developments. How we managed to make this pivot — read the article.

Contents

Searching for an idea
Creating a working prototype
Hypothesis testing
Creating a box solution
Advantages of box solutions
Take and try

Searching for an idea

If the customer's wishes are placing as a priority during custom development, it is important to move away from the position of «What do you desire?» to the position of «What does the market need?» At this stage, a vertical market or business process is selected where your technology, and in the case of RecFaces is face recognition, can be useful to the customer and the unique selling proposition is formulated. In other words, those unique qualities with which the future product should catch customers. What are customers missing? What will be the main feature of the future product? Customer identification by face at the gate? Collecting marketing information about their preferences? The ability to restrict access to individual objects without blocking the territory with an infinite number of doors and passageways?

Creating a working prototype

After the estimated value for the client is formulated, a technical requirement for developers is formed, which prescribes what functionality the future product should have, what will work and how. At this stage, the number of functions of the future product is minimal. It is important to make a simple working prototype and check whether it will find a response in the market.

Hypothesis testing

At the hypothesis testing stage, the prototype of the future product with minimal functionality is being tested by the market for the first time. And here anything can turn out to be — from bright eyes and «wow, these functions are enough for me, but are you planning to add something else?» to the internal realities of the market, when it turns out that there are objective restrictions that will not allow you to use the product as intended. And they must either be taken into account in further development, modifying the product, or abandon this direction.

Hypothesis testing is the step of obtaining feedback. And for its objectivity it is important that the feedback is from the maximum number of participants. The ideal option is to show a prototype at a profile exhibition in order to understand the reaction of the market. Whether a product is needed, what we are missing, what features catch customers. And having already received such feedback, consider all objective criticism and listen to wishes. And if the market reacted positively to the product, move on to the next stage of development — in fact, the creation of the product.

Creating a box solution

Having determined which recognition technology scenario is most typical for a particular industry, our specialists create a box solution. It assumes that such a software product can be bought and installed on its own without additional refinement. The main argument of supporters of box solutions is that they are cheaper and allow you to start using the product quickly. Opponents, on the other hand, assure that all businesses have their own nuances and can only be taken into account during custom development. That's why the company puts into its boxed solutions not only the most common and popular scenarios for the industry, but also less obvious use cases that can be implemented simply by changing the default system settings.

Each finished product of RecFaces is aimed at implementing biometric solutions in a certain industry or market area and are intended to work with a certain scenario specific for it. But there are always much more opportunities in it. For example, Id-Gate is designed to recognize faces at the entrance. Such systems are commonly used to replace passes and simplify the entry process. However, if security is crucial for the company, the system may not work as a replacement for a pass, but as an addition to it, checking that in front of it is really the same person who was issued a pass.

Advantages of box solutions

The advantages of a box solution for customers are obvious: the product has already been developed and is ready for installation. It has passed numerous tests, has advanced functionality considering the wishes of various customers, the interface is debugged and easily integrates with the existing IT infrastructure. And if something happens in the future and updates are needed, the client can always expect the support of the manufacturer.

And what is the point for the manufacturer selling box solutions if it was possible to earn money by finalizing solutions for specific customers and taking money for it, as for custom development?

«We are not against custom development,» says Tamara Morozova.

– “And, if the client is ready to pay for it, we can develop something additionally. But in 80% of cases, the end user has enough solution functions already developed for him. 10-15% of requests are for additional integrations, which we make through the API, or transfer this task to a partner considering his experience and qualification. And only 5% is customization, which is easier for us to transfer as added value to partners, and focus on increasing the competitiveness of the solution. End users, our partners and we will benefit from it”.

Take and try

The company is so confident in the quality of its product that it is ready to offer a free demo license for 3 months. This time is more than enough to see how the system works with different settings and in the real conditions of the future installation, to make sure that it is good, to see if it is needed or not on a site. So, the client does not risk anything — if you do not like something, you can always refuse to install. Or, at least, it is better to understand what you want and, most importantly, what is really possible to get from the recognition system without customizing it, and right now, installing a box solution.

+1
1
+1
2
+1
0
+1
2
+1
0